Who can forget the GIFs of the ‘90s, or the more up-to-date focus on flat design?
Recently, we’ve seen a surge in popularity of responsive web design, as more and more sites join the drive to become ‘mobile ready’ which is now even more important in the wake of Google’s Mobile Friendly update.
Let’s examine some of the most popular for this and the coming year.
1. The Proliferation of UI Patterns
One of the side effects of responsive design has meant that a lot of sites look similar. However, responsive design isn’t solely to blame. The rise of WordPress sites and the booming theme market also have a hand in it.
And some folks, such as Matthew Monbre, have copped to being guilty of following everyone else’s look with his company’s site.
Photo credit: Cypress North
But having a similar look isn’t necessarily a bad thing. That’s because we’ve changed the way we consume the web, which has resulted in a lot of common UI design patterns. Design patterns have matured and as such, there’s little in the way of innovation when it comes to UI patterns.
In other words, a checkout will still be a checkout and should function as such. Same with a login model. There’s no real reason to reinvent the wheel. UI patterns must guide users through a smooth experience.
Here’s a few patterns you should be familiar with:
1- The hamburger menu: While some criticize this pattern’s use, there’s no doubt that it’s widespread use makes the function easily recognizable for users.
2- Account registration: You’ll find this pattern whenever you try to register for a site. There might be a form to fill out or a button that’ll allow you to use a social account to sign up. Multi-step form wizards are also effective since they “chunk out” the required fields, reducing friction and encouraging users to flow through the process.
Photo credit Typeform
3- Long scroll: Placing all your important elements above the fold is now a well-known myth. Furthermore, almost everyone is accustomed to long scrolls thanks to mobile devices. The technique works especially well for sites that want to lure users through storytelling, and you can still mimic a multi-page site by breaking the scroll into clear sections.
Photo credit: Vimeo